327 Queen St. East, between Parliament and Berkley streets, Toronto, Ontario, CANADA. 416.778.6608. email: info@ethel20thcenturyliving.com
Hours: Mondays by appointment, Tue - Thurs: 12pm - 6pm, Friday: 2pm - 7pm, Sat: 12 - 6, Sun: 12pm - 5pm


Ethel gets a facelift!

First of all, we apologize for the lack of posts this month. We've been sooo busy with our new design venture AND reconfiguring the shop so we have more workspace for our design projects. Yes, you heard it, Ethel Design Inc. is finally up and running and we're already on project #2 with our first client! We partnered with our friend (and former co-worker in another life) Jordana Leventhal and we spent most of the summer working on our business plan and design menu. We unofficially launched at the end of August and it's been full steam ahead ever since. As soon as the Ethel Design website is up and running, we'll post a link.

To accomodate this addition to the Ethel family, we finally reconfigured the store and set up our new (vintage) desks. Plus, I was tired of everyone asking if my prized baby blue 1960's Steelcase metal desk was for sale so we figured they wouldn't ask if I was actually working on it!

First set was to clear the area out where the new store desk would be set up. Then my husband hung vintage op art graphic wallpaper that we've been saving for a special occasion. I guess Ethel's facelift is a very special occasion!
Then we moved the old cash desk into place, and refaced it with more vintage wallpaper, this time a crazy daisy pattern. Don't you love how the turquoises, blues and greens all work together?

Finally, we moved Jordana's new (vintage) 1970's metal steelcase desk to her workspace in the back area of the store. That way, if she's kneedeep in design work, she'll have some privacy and I can stay upfront and help all the customers!

All these changes mean some of the signature Ethel pieces are for sale. Yep, that's right, the famous light fixture that used to hang over the cash desk is now up for grabs.
It's two pieces, a vintage industrial pendant from Norway and the mirror "halo" that hangs indepentently around it. We're hanging a $350 price tag on it.

We're also selling the vintage office credenza that was our back counter.
This credenza was made in Canada by Tempo, is 7' long, weighs a ton and has tons of storage. It's priced at $995.
UPDATE: Credenza has sold!

We're also letting go of the bright blue plastic pop mirror that used to hang behind the cash desk. This mirror was manufactured in Finland by Finnmirror and is very Verner Panton!
Mirror is priced at $125.

So come by to see all the big changes at Ethel and ask about our new Design Menu.
See you at the store!

1 comment:

  1. I love your new (vintage) desk, and I REALLY love those wallpapers! They all look fabulous together.