327 Queen St. East, between Parliament and Berkley streets, Toronto, Ontario, CANADA. 416.778.6608. email: info@ethel20thcenturyliving.com
Hours: Mondays by appointment, Tue - Thurs: 12pm - 6pm, Friday: 2pm - 7pm, Sat: 12 - 6, Sun: 12pm - 5pm


Trying something new at Ethel

Sometimes you have to try something new.
While opening the store today, I overheard a conversation between two middle aged ladies walking by the store.
Lady #1: Do you want to go in there?
Lady #2: Hmmm...it doesn't look like there'd be anything that interests me
Instead of pulling a face at them as they walked away and letting this remark spoil my day, I called out "Come on in...you never know what you're going to find".
They came in (along with another friend, a nice gentleman who really liked the teak secretary desk) and were immediately charmed by Ethel. They were surprised at how far back the store goes (remember people, looks can be deceiving!) and were discussing the futile search for a footstool as they checked everything out.
Then they looked at all our wonderful cards and paper. Lady #2 said she likes to support local artists and Lady #1 mentioned how she used to buy all her cards at Arts on King, a now closed boutique not far from where I live. I mentioned that I knew that store and that I lived nearby, and it turns out we both live on the same street! After I told them our cards are all designed and produced locally, Lady #1 ended up buying three, 2 from Smitten Kitten and 1 from Whigby.
After a further discussion on where to get cufflinks for a daughter who has a french cuff shirt (I recommended Barbies Basement Jewellery and even showed them my pink poodle belt buckle made by them), they thanked me for calling them in, agreed that they should always be open to trying something new, and then were on their way.
It doesn't take much to change someone's perspective. I hope these ladies (and gentleman) enjoyed meeting Ethel and maybe they'll stop by again.
See you at the store!


Black & White Classics...

We always say life is too short for beige, but that doesn't mean we don't love the classic elegance of simple black and white.

Take this re-upholstered 50's chrome lounge chair. We had Princess Perfect do it in a harlequin pattern that screams kitschy 50's, but still has class.
Chair is $495

Another kitsch classic is zebra print. It can sometimes read a bit over the top, but we think it suits this gondola style sofa perfectly. A little bit of glam goes a long way!
Sofa is $1695

We went more "hollywood regency" with this swivel lounger. Originally in a worn out pea green textured chenille, we thought pairing basic black with contrasting white buttons and classic damask elevates the mid-century lines of this lounge chair to something more luxurious.
Lounge chair is $1295

Speaking of classics, you can't go wrong with Wassily. While this isn't an original, the leather & chrome are in great shape and this style goes from deco to disco!
Wassily inspired chair is $295

We just got in this pair of mid-sixties made in Denmark FDB Mobler chairs. Currently painted black, we think this pair was originally painted red due to some offspray seen under the seat.
Mobler chairs are $175 each
Black & white daisy canister set is $18

So remember, beige may be boring but black and white is classic!
See you at the store!