327 Queen St. East, between Parliament and Berkley streets, Toronto, Ontario, CANADA. 416.778.6608. email: info@ethel20thcenturyliving.com
Hours: Mondays by appointment, Tue - Thurs: 12pm - 6pm, Friday: 2pm - 7pm, Sat: 12 - 6, Sun: 12pm - 5pm


Trying something new at Ethel

Sometimes you have to try something new.
While opening the store today, I overheard a conversation between two middle aged ladies walking by the store.
Lady #1: Do you want to go in there?
Lady #2: Hmmm...it doesn't look like there'd be anything that interests me
Instead of pulling a face at them as they walked away and letting this remark spoil my day, I called out "Come on in...you never know what you're going to find".
They came in (along with another friend, a nice gentleman who really liked the teak secretary desk) and were immediately charmed by Ethel. They were surprised at how far back the store goes (remember people, looks can be deceiving!) and were discussing the futile search for a footstool as they checked everything out.
Then they looked at all our wonderful cards and paper. Lady #2 said she likes to support local artists and Lady #1 mentioned how she used to buy all her cards at Arts on King, a now closed boutique not far from where I live. I mentioned that I knew that store and that I lived nearby, and it turns out we both live on the same street! After I told them our cards are all designed and produced locally, Lady #1 ended up buying three, 2 from Smitten Kitten and 1 from Whigby.
After a further discussion on where to get cufflinks for a daughter who has a french cuff shirt (I recommended Barbies Basement Jewellery and even showed them my pink poodle belt buckle made by them), they thanked me for calling them in, agreed that they should always be open to trying something new, and then were on their way.
It doesn't take much to change someone's perspective. I hope these ladies (and gentleman) enjoyed meeting Ethel and maybe they'll stop by again.
See you at the store!

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